Scarcity Effect in e-Commerce

Scarcity Effect in e-Commerce

Scarcity Effect in e-Commerce Do you know what the scarcity effect is? Do you know it is also used in e-commerce to persuade people to purchase? Have you ever been on a website and seen a notice stating that there are only 5 left in stock? Maybe they even go one step...
Don’t Confuse Customers

Don’t Confuse Customers

Don't Confuse e-Commerce Customers When you sell goods online conversion optimisation is a very important factor. One issue we see regularly is that companies can confuse their customers and create self-imposed barriers. Anything that confuses end users or makes them...