Web Advice

Scarcity Effect in e-Commerce

Scarcity Effect in e-Commerce

Do you know what the scarcity effect is? Do you know it is also used in e-commerce to persuade people to purchase? Have you ever been on a website and seen a notice stating that there are only 5 left in stock? Maybe they even go one step further and state there are...

Use Power BI Map’s To Monitor Traditional Marketing

Use Power BI Map’s To Monitor Traditional Marketing

Power BI is an analytical tool from Microsoft that helps you build powerful visuals for your business. It can pull in data from thousands of sources and with a bit of imaginative thinking, can really assist you in your marketing efforts. Traditional Marketing If you...

Local SEO and Search Intent

Local SEO and Search Intent

Understanding search intent is very important, especially when considering local SEO. Let's say you have a Dentist in Liverpool and you want to rank in the top position in Google when somebody searches "Dentists Liverpool". Now you may hire an SEO agency to help you...

Do I Need To Build links to My Website?

Do I Need To Build links to My Website?

If you are setting up a new website or if you have an existing website you may have heard of links or backlinks. The story goes the more backlinks you have the better you will rank. So do you need to do it? The answer is both yes and no. There is a correlation in the...

Don’t Confuse Customers

Don’t Confuse Customers

When you sell goods online conversion optimisation is a very important factor. One issue we see regularly is that companies can confuse their customers and create self-imposed barriers. Anything that confuses end users or makes them pause and consider some unknown...

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